Archive for Website Optimization
How can I use these keyword phrases for search engine optimization on my pages?
First of all, insert as many of these key phrases into your content as you can, without chopping it all up so that it doesn’t make any sense. (We’ve all clicked on a link before and gone to a page filled with useless garbage and ads, so you don’t want the same thing on your site.) You want your human visitors to get the info they came looking for, so they’ll trust you and come back when they’re looking for more information.
Next, make sure your META-TITLE tags are different for all of your pages. These should reflect whatever is in the main content of your page. Also very important are your META-DESCRIPTION tags, these should be either the first or most important paragraph of the content or a short general summary of the page content.
If possible, one or two of your key phrases should be able to be worked into these tags.
These tags are used by most search engines as not only the words at the top of your browser window (META-TITLE), but also the title (META-TITLE) and description (META-DESCRIPTION) which show up on the search engine results page. Even if you get your page to show up at the top in listings, your link may get skipped over if the description doesn’t tell the searcher that you have what they want to find.
You can find more info on optimizing your pages, without getting banned from the search engines, at this link.
Thank’s for reading,
Douglas Wade
WeekendFreebies.com
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Picking a topic and optimizing your website for that niche.
Okay, let’s say that you have a niche or you are still looking. You can research topics by using free search engine tools.
This will tell you what people are searching for and also help you set up your pages to get free traffic from the search engines by using exact phrases which people are typing in to search.
Overture.com’s keyword inventory tool used to be the go to tool for keyword research, but since they were bought by Yahoo they no longer offer this free service in the same form. (See Yahoo below in this article.)
Some other options are Google’s Adwords keyword tool,(it’s free to use), located at https://adwords.google.com/select/KeywordToolExternal?defaultView=2
or Submit Express’s keyword suggestion tool and traffic estimator at
http://keywords.submitexpress.com/
and Spacky.com monthly keyword search volume tool.
You can find some really good info on keyword research athttp://www.wordtracker.com/academy/ , this is Wordtracker.com’s Keyword Research Academy with articles by the top people in Internet.
Checking to see if anyone is using key phrases to look for information on your topic will give you added traffic if you can work some of those phrases into your content, meta tags and link descriptions.
Make a list of questions about your topic and terms or phrases which you would use to search and also list the same using synonyms for the words in your original list, because others might use different words than the ones you are using. Run these through the online tools mentioned and make a list of any additional phrases which show up.
Do a google search on each of the terms in your final list and see if you get anything with fifty or less results. These will be your most profitable phrases or terms to use.
Anything with less than 20 results may be worth investing in an Adwordsaccount, if you can get listings really cheap and can make sales from these listings.
Finally, make sure that you have your site listed using Google’s Sitemap tool, it’s free to use and tells the googlebot where all of the pages that you want indexed are at. Find info on it at http://www.google.com/support/webmasters/bin/answer.py?answer=34575&ctx=sibling ,
you will have to sign up for a free Google Account at
http://www.google.com/accounts/ManageAccount first if you don’t already have one, but it is free! You can access the sitemap tool from inside your account.
I mentioned Yahoo having a keyword research tool previously, but in order to get access to it you have to have a Yahoo Search Engine Marketing account, which requires a $30 dollar deposit for pay-per-click which you can budget however you want, but still you have to put up 30 bucks.
You can check it out here and sign up here. They also require a minimum bid per click of $0.10.
Saving the best for last, right-click and download this informative PDF ebook, “The Keyword Jackpot“, it’s free.
Compensation and Affiliation Disclosure
